Practical roofing guidance for North Georgia homeowners, from a 4th-generation roofer who has seen it all.
Roof MaintenanceBlack streaks, green moss, and crusty lichen show up on a lot of North Georgia roofs. David Blackwell of Platinum Roofing explains what each one is, which are cosmetic and which do real damage, how to clean a roof without stripping its granules, and how to keep the growth from coming back.
David Blackwell · November 3, 2026 · 17 min read
Roof RepairWhen the nights cool off in North Georgia, squirrels and raccoons start shopping for a warm, dry place to spend the winter, and an attic fits the bill. Robert Shelby of Platinum Roofing explains where animals get into a roof, the signs to listen for, why removal is a wildlife pro's job while sealing the roof is ours, and why late fall is the best time to close the gaps.
Robert Shelby · October 27, 2026 · 19 min read
Roof MaintenanceOctober is the driest month of the year in metro Atlanta, and the wettest stretch of the year comes right behind it. Robert Shelby of Platinum Roofing walks through what a Georgia winter actually does to a roof, the fall checklist you can do from the ground, what we look for on a fall inspection, and why a small repair now beats a leak in January.
Robert Shelby · October 20, 2026 · 16 min read
Homeowner TipsThe roof comes up in almost every Georgia home sale, on the seller's disclosure, in the buyer's inspection, and with the buyer's insurance company. Platinum Roofing's owner explains when to repair, when to replace before listing, when a credit makes more sense, and how to time it so the roof helps your sale instead of stalling it.
Patti Shelby · October 12, 2026 · 14 min read
Roof RepairThe water stain on your ceiling is rarely under the hole in your roof. Robert Shelby of Platinum Roofing explains how water travels inside a roof, the six places North Georgia roofs leak most often, what to do the day you find a leak, and why fixing it this month costs far less than fixing it next year.
Robert Shelby · September 30, 2026 · 16 min read
Roof ReplacementThere are three kinds of roof warranty, and most homeowners only hear about one. Platinum Roofing's Office Manager explains what each warranty type actually covers, how the coverage tiers work for CertainTeed and GAF shingles, and the five things that quietly void your protection.
Amy Frix · September 19, 2026 · 15 min read
Roofing MaterialsA builder-grade shingle roof and a standing seam metal roof can sit two houses apart on the same Canton street and be separated by forty years of service life. A fourth-generation North Georgia roofer breaks down how long each roofing material really lasts here, why Georgia's heat and humidity age a roof faster than the warranty suggests, and the age signs you can read from your own driveway.
Robert Shelby · September 6, 2026 · 14 min read
Storm DamageMost storm damage does not look like a hole in the roof. It looks like granules in your gutter, a few creased shingles, and a dented downspout. A 4th-generation Canton roofer shows you the signs of hail and wind damage you can catch from the ground, what needs a roofer up top, and why quarter-size hail is the point to get your roof looked at.
Robert Shelby · August 30, 2026 · 14 min read
Roof ReplacementMost homes in North Georgia get a full roof replacement done in a single day. Platinum Roofing's owner walks you through the whole timeline, hour by hour on install day, what happens before the crew arrives, and what makes a job run into a second day.
Robert Shelby · August 24, 2026 · 14 min read
Roof ReplacementWhen is the best time to replace a roof in Georgia? Platinum Roofing's Office Manager explains why we install roofs all year in our mild climate, what each season offers, and why booking ahead locks in your ideal window.
Amy Frix · August 16, 2026 · 14 min read
Roof Repair & ReplacementMost roof problems have a clear answer once you know what to look for. Platinum Roofing's production manager breaks down the five factors that separate a $500 repair from a $12,000 replacement, with a decision guide and real cost ranges for North Georgia homeowners.
David Blackwell · August 12, 2026 · 15 min read
Solar & RoofingIf your roof has less life left than the solar panels going on top of it, replace it first. A 4th-generation Canton roofer explains the one rule that decides it, what it costs to get the order wrong, and how to check your roof's remaining life before you sign a solar contract.
Robert Shelby · August 5, 2026 · 16 min read
Roof InspectionA real roof inspection takes 45 to 60 minutes, covers ten checkpoints from the ridge to the downspouts, and ends with photos and a written finding. A 4th-generation Canton roofer explains what a proper inspection includes, what one should cost in Georgia, and how to tell a real inspection from a sales call.
Robert Shelby · July 27, 2026 · 19 min read
Commercial RoofingA plain-English guide for Atlanta property owners and managers on the three commercial flat-roof systems we install most. Platinum Roofing's CEO breaks down what each one costs per square foot, how long it lasts in Georgia heat, and how to match the right system to your building instead of overpaying for the wrong one.
Robert Shelby · July 19, 2026 · 14 min read
Roof RepairThe chimney is the single most common place a roof leaks in North Georgia, and it is almost never the bricks. A Platinum Roofing production manager breaks down the flashing, the chase cover, and the cricket, why a tube of caulk always fails, and how we rebuild the joint so it stays dry.
David Blackwell · July 12, 2026 · 13 min read
Roof MaintenanceGutters are the most ignored part of your roof system, and in North Georgia they move tens of thousands of gallons a year. A Platinum Roofing production manager explains how failing gutters rot your roof edge and what each stage of neglect actually costs.
David Blackwell · July 5, 2026 · 10 min read
Roof MaintenanceA hot attic quietly ages your roof and inflates your power bill. A 4th-generation Canton roofer explains how balanced attic ventilation works, what it saves, and the warning signs your roof is not breathing.
Robert Shelby · June 29, 2026 · 9 min read
Insurance ClaimsDoes homeowners insurance cover a roof replacement in Georgia? The Office Manager at Platinum Roofing explains covered perils, ACV vs. replacement cost value, the step-by-step claim process, and why claims get denied.
Amy Frix · June 21, 2026 · 13 min read
Homeowner TipsEvery spring, out-of-state "storm chasers" flood North Georgia neighborhoods after hail and wind. A 4th-generation Canton roofer reveals the 7 red flags of a roofing scam and exactly what to do when one knocks on your door.
Robert Shelby · June 13, 2026 · 10 min read
Roof ReplacementRoof replacement in Georgia typically costs $8,000–$25,000. A 4th-generation Canton roofer breaks down costs by material, the factors that move the price, financing, and why the cheapest bid isn't the best value.
Robert Shelby · May 26, 2026 · 6 min read
Roof ReplacementWondering if it's time for a new roof? A 4th-generation North Georgia roofer walks through 9 specific warning signs, when to repair vs. replace, and Georgia age guidelines for asphalt shingles.
Robert Shelby · May 22, 2026 · 7 min read
Hiring a RooferHow to choose a roofing contractor in Atlanta: verify Georgia licensing and insurance, check reviews, understand warranties, and spot red flags like storm chasers. Expert guidance from a 4th-generation Canton roofer.
Robert Shelby · May 18, 2026 · 6 min read
Roofing MaterialsThe best roofing materials for Georgia's heat, humidity, and storms: architectural shingles, metal, and tile compared on cost, lifespan, and performance by a 4th-generation Canton roofer.
Robert Shelby · May 8, 2026 · 6 min read
Storm DamageStorm damage to your roof? Follow these six steps in order (safety, documentation, mitigation, emergency tarping, inspection, and insurance) from a 4th-generation North Georgia roofer who has handled it for 24+ years.
Robert Shelby · May 2, 2026 · 7 min read